Kia Soul EV! |
I'm not the kind of guy who gets all
lathered up about auto shows. They are a lot of walking and standing
around punctuated by short spurts of jabbering from auto-industry
executives. Sometimes there is a reveal or two of some new or
redesigned model, but sometimes not.
Detroit is by far the worst show I've
ever attended. The goal of show planners there is to credential as
many people to attend the media days as want to. As long as the show
issues more media credentials this year than last, media days are
considered a success. So you have thousands of people rushing from
one press conference to the next, stampeding across the exhibition
hall floor every 15 minutes or so. Half of these people have never
written, blogged, tweeted or broadcast so much as a word about a car
and received payment for their efforts. No clue who these people are,
but media they ain't.
I haven't attended Detroit for several
years. If I had an assignment or two and could make a few bucks on
attending, or, if one of the carmakers invited me, I would go.
Neither of those things have happened in a while, so I stay home.
One of Chrysler's two indoor ride-and-drive tracks. |
Both of those things happen for me at
the Chicago show; so I attend it pretty regularly. Coincidentally, it
is my favorite major domestic auto show. It's laid back and
accessible with basically a one-day media event. Usually there are a
lot of industry executives milling around looking for some media type
to talk to. Chicago is a great opportunity to get up close and
personal with some of these folks.
Nissan has been the show's travel
sponsor for the past four years, bringing in and hosting 150 or so
media types. For the past couple of years, I've had a few writing
assignments from Bankrate for the show. I'm not cranking out Pulitzer
Award-winning copy on the show, but it gives me a reason to be there,
provides some PR for the show and extremely readable content for my client. Win-win-win!
This year Nissan housed us in the Hyatt
connected to the exhibition hall. What an improvement that was! No
more getting to and from the show floor on shuttle buses that would
run every 30 min or so. Nope, just pop out of bed, shower, dress and
walk the equivalent of a city block – inside, out of the cold and
weather – to the show floor. Sweet!
Nissan Frontier Diesel concept! |
Nissan rolled out its Frontier Diesel
concept this year. There were six or eight reveals during the media
day and the Frontier was one of them. More than likely Nissan will
wind up putting the diesel version into production.
Toyota Tundra TRD Pro! |
Subaru brought out its redesigned 2015
Legacy. Toyota unwrapped its Tundra TRD Pro. And so forth and so on.
Mmmm, beer.... |
Nissan threw a little welcome
get-together the first night. The highlight was the Goose Island
Brewery Nissan NV van dispensing some delicious elixirs.
I'd like chocolate-covered everything, please! |
Several of the carmakers holding press
conferences provided refreshments at their show areas. Chrysler –
that didn't even have a press conference – took the refreshments to
a new level with a mid-afternoon snack of Sanders chocolate-covered
treats and Bumpy Cake – a chocolate/marshmallow concoction that
brought tears to my eyes.
Heart attack in a pan.... |
Mazda hosted dinner for 75 or so of us
at Gino's East. OMG! That was some good pizza. Each deep-dish pie
weighs roughly eight pounds and contains eight slices of
heart-stopping goodness at what must be nearly 800 calories a slice.
What a great sound from the band at the Subaru bash! |
After dinner we were whisked off to the
after-dinner party arranged by Subaru as part of its Legacy reveal.
This is a gathering open to anyone affiliated with the show. What a
blow out!
Although getting into Chicago was a bit
iffy because of the weather – a number of media couldn't make it –
going home was a breeze. The timing of my flight, though, dumped me
into Atlanta rush-hour traffic. Making the drive to Greenville was a
slugfest for the first 50 or 60 miles, but then the scrum of cars
thinned out.
Another Chicago show into the record
books.
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