Buffalo Trace

Buffalo Trace
From a few years ago, me mugging with the bronze buffalo sculpture at Buffalo Trace Distillery in Kentucky.

Sunday, September 17, 2017

And the Beat Goes On: Fighting the Good Fight on YouTube


I'm not the kind of guy who obsesses about things. But, when I need to be, I am focused. The past couple of weeks I have been homed in on getting my YouTube channel up and running. Not just running, mind you, but humming right along. I am pouring huge amounts of time and treasure into this project. I believe in it. If it doesn't do everything I want it to do, it won't be because I didn't invest the sweat equity or the capital.

I have six segments in the can, of which four are edited. Two are posted. You can see them here (I hope.). For the present, Thursdays at noon will be the schedule for posting new videos. I already have another “Fiji Brothers Panel” video on deck for this coming Thursday. The following week I will post one for the Islamorada Beer Company. If you visit the BEER2WHISKEY YouTube channel, click on the “Subscribe” tab. Apparently 100 is the magic number of subscribers allowing me to do a few unique things with the channel. I was on the channel this morning and I have one subscriber. One down, 99 to go!

I am not abandoning just3thingsvideo.com. In fact, I have a fresh video on how to get the most out of a Jimmy Buffet concert nearly edited. I will post it in the next day or two. I have at least another six or eight segments shot. I just need to find the time to edit them.

I continue to struggle with all of the nuances of YouTube as a platform. It's easy enough to post videos on YouTube, but to establish a presence there is a whole different cat. The people I know who are truly successful there don't do much of anything else. I, on the other hand, have other things to do. I still need to earn a living.

My goal is to transform both of my video projects into their own brands. To do that, sadly, I'll need to broaden their reach through social media. To be honest, I'd rather slam my hand in a car door than invest even 30 minutes a day flitting around all the social media sites promoting my projects. I really don't want to be one of “those people.” But, it must be done.

I think my solution to the social media issue is to hire some entity to handle most of that end of things. I am constantly dunned by companies in India claiming to have the answer for making my projects successful. I have no clue why India is the Promise Land of social media, but when I was a project editor for a book publisher while still living in Florida, we would outsource some of the projects to a company in India. They did an acceptable job. So, I'm not ruling out India.

As I wrestle with the social media issue, I still must shoot more segments. This is no small feat. Not only must I convince breweries and distilleries to participate, the panel format I have established requires I have a sidekick. This is a major hurdle when shooting outside Greenville, SC. It means finding a person I actually want to be with on camera who has the time to shoot a segment or two. At this point, I am forced to restrict my shoots to locations where I have a built-in sidekick. Otherwise, I must get them to the location, as well as house and feed them. I'm not in a position to shoulder that expense, yet.

Yep, I still have a lot to work out. But, it's Sunday, my beer-drinking day. No better opportunity to ponder the possibilities and make a decision or two than over a delicious craft beer.

Cheers!

Sunday, September 10, 2017

Creating a YouTube Channel Is Not for the Feint Hearted


I'm not the kind of guy who spends a lot of time futzing with social media. This, of course, renders me a dinosaur within my field and among the carmakers to which I must appeal. Despite the fact that a fair amount of it is more activity than accomplishment, companies like to see themselves mentioned as often as possible whether that really translates into sales or not. At this point, no one actually knows. But this narcissism on the part of auto manufacturers has created a sea change in my industry to which I have been slow to adapt.

I do have auto-media peers who successfully navigate the sea of social media, but the investment of time and treasure it requires is staggering. So, I muddle along doing a few Instagram posts (Which allows me to also share those posts on Twitter and Facebook.) each month on my iPhone 6, and call it a day. My seven followers seem to appreciate my effort.

My lack of social-media skills, however, does have some negative consequences for me. Whenever I do wade into a social-media project, what would take someone familiar with the various platforms an hour to do, takes me days. It's just another reason I basically avoid social media.

I am in the process of launching a second video project. I will continue expanding content on just3thingsvideo.com, but I will now also be producing videos for BEER2WHISKEY. These will be videos dedicated to introducing viewers to various delicious adult beverages, craft breweries and distilleries. To date, I've shot six B2W segments and edited three of them. The two craft breweries I videoed in Islamorada, however, may be history. Hurricane Irma is crashing through the Keys as I write this. The fate of Islamorada Beer Co and the Florida Keys Brewing Co is uncertain at this writing. Fingers crossed!

In terms of how I make these videos available, the big difference between j3t and B2W is, j3t videos are posted on a dedicated Website, but I am hosting the B2W videos on a YouTube channel. At least I'll be hosting those videos on YouTube if I can ever get the damn channel set up and operational.

I was supposed to be in South Florida much of this week and all weekend. The Miami International Auto Show was to kick off this weekend with Saturday designated as media day. The show invited me to attend. I was to fly down early and stay late to spend some time with friends. Tuesday I was in the midst of packing for my Wednesday morning flight when I received an e-mail that the show was postponed due to Irma, and all the media flights had been canceled. Suddenly I found myself with a few unexpected, unbudgeted days at home.

With only a couple of assignments due, I had some extra time to devote to creating my new YouTube channel. I thought I'd have the channel up and running with at least the three already edited videos posted by now. I crack myself up.

I have spent roughly eight or nine hours attempting to set up the channel. “Frustrating” doesn't begin to describe the experience so far. I am ready to body slam an orphan. Every inch of ground gained has been met with stubborn resistance at a level equal to the Japanese defending Iwo Jima. It has been a slugfest of Biblical proportions.

Sure, there are videos posted on YouTube supposedly engineered to help the feeble, ignorant newbie create a channel, but half the time what they show in the tutorial isn't what I see on my channel as I vainly attempt to follow along. Just setting up the banner art was an exercise in patience, restraint and uber research. If I possessed my father's temper, I'd be typing this post on my trusty iPhone because my home laptop workstation would be a pile of bits and pieces in the corner of my office. Should my left arm feel this numb?

I will walk away from this challenge for few days. The Steelers play their first game of the season this afternoon, after all. I need to knock out an assignment for a client on Monday. Then I'm gone for three days for a Lexus event in San Francisco. The earliest I will get back to working on the YouTube channel is next weekend. I have revised the B2W channel up-and-running date from today to December 1. And that's not a shoe in.

I need a beer.

Monday, August 21, 2017

The Circle of Life or, In This Case, Death


I'm not the kind of guy who puts much faith in fate. We won't wander into some sort of existential quagmire here, but I think we pretty much determine what happens to us through our decisions, as well as our reaction to things that happen around us over which we – nor anyone else, for that matter – have much, if any, control.

In my mind, serendipity, rather than fate, plays a far bigger role in our lives. Was it fate that determined I'd never find a woman with whom I'd spend my declining years? I don't think so. It was good luck. In any case, here I am, unencumbered with a joint decision maker gumming up the works and complaining about hair in my ears.

Whether fate or serendipity, I have returned to a period in my life that I never thought I'd revisit. Here's the back story.....

My father was a Lutheran minister. This was a late-life career choice that had our family moving every three-or-so years as he completed college on the G.I. Bill, attended seminary and took a call at the two churches in which he ministered, the last of which was in Louisville, Kentucky. There was a funeral home nearby that church. It was there that probably 3 out of 5 funerals my father presided over took place. To say he knew and was friends with the staff there would be an understatement. He probably officiated at a half dozen funerals a year there.

If I pondered it sufficiently, I could probably remember whether it was during the spring of my senior year in high school or my freshman year in college, but the precise time reference is incidental to the story, and I just don't have the motivation or energy to think that hard. The point is that in the course of overseeing someone's send off to the afterlife, my father mentioned to the owner and funeral director who had asked about me that I was struggling to find summer employment. (Yes, this was at a time when kids over the age of 16 were expected to have summer employment.)

Thinking about it for a moment, the funeral director told my father he was a man down and had a spot for his young son, who he knew to be charming and hard working; a “highly motivated go-getter” was no doubt bandied about more than once.

So began my three-month apprenticeship at a funeral home.

A surreal period in my life, it was both strange and fun. Because of my age at the time, I immersed myself in the experience with a degree of irreverence. Not yet 21, death wasn't on my radar. Like string theory, mortality was something for someone else to consider and debate.

As I think about it, my three-month stint was more than likely during the summer of 1970. Not only were there no cell phones, Internet, answering machines and even beepers were technologies of the future.

My primary role at the funeral home was to spend every-other night and every-other weekend there. If a late-night call came in regarding a loved one's passing, my job was to phone whichever licensed mortician was on call that night, roust him out of bed and have him come to the funeral home to get the meat wagon, then accompany him to pick up the stiff.

I likened my workload to that of a firefighter: Days of little action punctuated by sporadic activity. That is to say, many days and nights I was there didn't produce much in the way of activity. In the back of the funeral home was a two-bed dorm where I and the other guy, who covered the nights and weekends I wasn't there, slept, showered and so forth. It had a TV with cable service. My evenings there were typically filled with TV watching. A couple of times a week, one or more of my friends would drop by with a pizza. Other nights, I was on my own. I occupied some of my idle time thinking of different ways I'd like to answer calls when they came in. The one that sticks in my mind is, “If you're soon to join the dear departed, we've got the equipment to get you started.” I crack myself up.

All things considered, it was a positive experience, not only providing an array of war stories with which to entertain friends over the next few years, but also providing experience with death and grieving that you can only get through facing it day after day.

So far behind me, I hadn't really thought much about the experience for years. Not until I became good friends with a couple who have become increasingly more involved in a funeral home in which they were nothing more than mere investors three or four years ago, did my own brush with the funeral-home business surface among my memories.

In the past couple of years they have gone from being behind-the-scenes money people in the enterprise to taking over the day-to-day supervision of the business. Just a week or two ago, they moved the business into a much larger space and added a crematorium. Needless to say, bidness is boomin'.

I never ever thought I'd be back here, but I will be helping them out occasionally. I'll be filling in when their need for an extra hand coincides with me being in town. I've run some errands for them and worked a funeral where – like riding a bicycle – I easily reprized my apprenticeship role by standing by looking solemn during a funeral viewing and service.

Fate or serendipity? Who knows. But, I've purchased a black suit and am ready to go.

Sunday, August 6, 2017

Your Definition of Haves and Have Nots Depends on What You Have

A quiet afternoon on the sandbar.
I'm not the kind of guy who belly aches too much about First-World problems. At least I try not to be. My lawnmower issue of a couple weeks ago could, I guess, be categorized as a first-world problem. I mean, there are a lot of people out there who don't have either a yard or the wherewithal to own a mower to cut it. I guess to a person living in a cardboard box under a bridge, any problem I might have with my new $400 mower is fairly trivial. I'd have to agree.

Don't worry, this isn't another lawnmower post. I just present it as evidence that most problems are relative. To some third worlder, surviving by chewing the bark off a stick, would see not being able to find another stick as a huge issue. Me, not so much. I'm guessing you are right there with me.

On my recent trip to the Keys, I was with my friends who rent a place in Islamorada for a month every summer. I can pinpoint within a week the exact month they will be there by simply going from the weekend after Independence Day and tracing out the month on my calendar to a total of five weekends. Easypeasy. 

We were anchored on the sandbar about a mile off the beach of, what used to be the world-famous Holiday Isle, but is now called, ugh, Postcard Inn. Although there are boats anchored in the waist-deep water there every day of the week, Saturdays and Sundays will find as many as 200 smaller craft crammed into this rather tight area, each with its contingent of beer-swilling passengers and blaring music. The water around these boats is filled with people hanging onto anything that floats like survivors of a torpedoed trawler.

It is a social gathering of the haves. The degree of having is usually measured by the size of your craft (Insert your “size” joke here.) with the larger boats typically indicating those having more. From my perspective, if you have a boat and are on the sandbar in Islamorada, you certainly have more than I. But you might be amazed at the size of some of the boats, the age of those owning them and their stories.

On my first trip to the sandbar this year we met a 50ish couple with a boat in the 27-ft range. They were from Pompano Beach, Fla. They were spending the summer in the Keys. The boat they brought to the sandbar was their little boat. They also have a 57-ft boat that was docked a couple of miles away on which they were staying. Serious haves, right? The Kennedys might disagree.

On my last trip out to the sandbar, we met a family with a boat of similar size. The parents were in their late 40s with a 16-year-old daughter and a 13-yr-old son. They had two small dogs with them, one of which was a puppy with its leg in a cast. They were friendly, chatty people with whom we visited as we floated around on noodles with our beers. The dogs spent the afternoon on a huge float the size of a living-room sofa. Even the pets of a lot of these people are “haves.”

Driving home the whole first-world-problem thing: The wife related their latest story of woe. Seems they live full time in Miami, but have owned a weekend house in the Keys for more than 10 years. They are currently in the process of building a pool behind their Keys house. She regaled us with the misery of having the back of the house all torn up as this pool-building process drags on.

The really horrific part of the story is that while the pool excavation was going on two weeks ago, the pool builders cut an electric line running from the house to the dock. At the time, the pool contractor promised to get an electrician on site the following week to fix the problem. They returned this weekend only to discover electric to the dock hadn't been restored. The humanity!

Faced with not being able to lower the davits cradling their boat out of the water, they considered packing up and heading back to Miami. But, no, where there's a will and a wallet stuffed with 100-dollar bills, there's a way. Their solution was to have a generator delivered to the house. Using the generator, they lowered their boat, (I'm not making this up) named Positive Electricity, into the water, saving the weekend. Thank, God!

No question, having is a matter of perspective. And, no matter how much you have, you have problems. Last night we broke the cork off trying to open a bottle of wine to drink while watching the sunset from our dock. Panic was about to set in when I finally found a larger, better cork screw in the silverware drawer. Opening the bottle, I saved the evening.

Now that was a close call.

Saturday, July 29, 2017

My New Toro Mower: When More Expensive Doesn't Translate into Better

A representation of my old lawn mower.
I'm not the kind of guy who often suffers buyer's remorse. In the great scheme of things, I don't buy all that much to begin with. Since I can justify purchasing some must-have piece of video gear for one of my video projects (because, well, I've got myself convinced I can turn one or both of them into money makers) I don't lose much sleep over those purchases.

An exception was the nearly $50, I wound up spending to secure a $3 adapter plug to go from the back of my new four-station wireless-mic setup to the mic jack in my video cameras. In one of my recent disappointments with Amazon Prime's delivery service, they missed their two-day guaranteed delivery by a day, which meant a $31 package of two apparently platinum-plated, diamond-studded adapter plugs was delivered to my mailbox the day I left on a 10-day trip. While I was gone, vandals stole the mail out of the roadside mailboxes of half a dozen houses along my street, mine being one of them. I got back on Amazon two more times, ordering much less expensive versions of the pilfered plugs only to discover both times that they didn't fit. My total outlay at that point was roughly $45. I finally found the only Radio Shack still in business within 50 miles of my house about 20 miles away. An hour of my time, a couple gallons of gas and $3.48 in cash, and I finally had the part I needed.

I'm still fuming over the entire affair.

I also can justify purchasing tools. I do a lot of renovating around my house. I learned long ago that any job can be made easier with the proper tool. I'm all over easy. Nail guns, table saw and all the other power tools one might need for a job never fall under the want-or-really-need purchase test.

When I do buy something – almost always online – I do a lot of price research (my $31 dumb-ass adapter-plug purchase notwithstanding). I look on Amazon. I look on ebay, as well as other sites. I usually know what I'm buying and that I'm getting a good deal. End result: I'm happy with my choice.

That is, until now.

A couple of weeks ago, unforeseen circumstances forced me to buy my second lawn mower in three years. Quite happy with the Toro with its Kohler engine and front-wheel drive, self-propelled feature that I bought at Home Depot three years ago, when faced with replacing it, I decided to step up a little. I bought another Toro, but this one has a Briggs & Stratton engine, electric start and rear-wheel drive for “better traction on hilly surfaces.” I now live in lawn mower hell.

The electric start is terrific, by the way. Well worth the extra $40. The issue is that before using it the first time, it needs to be charged for 24 hours. I have nowhere outside that I can leave anything other than an automobile or anvil unattended for 24 hours. So, I rolled it into my dining room and charged it there. I'll charge it every three or four uses in my carport going forward.

The electric starter and a fuel cap that is much easier to seat and screw back on than the one on the Kohler engine are the only two bright spots on my new mower.

There are a couple of issues with the new mower, but all roads lead to its rear-wheel-drive configuration. Whether RWD is the problem or it just that this mower's RWD is so crappy, in no way shape or form is it easier to use on hilly surfaces than my previous FWD mowers. It's not just a bit less efficient, it just plain sucks. I don't exaggerate when I write that I probably work twice as hard with this RWD mower than either of the two FWD mowers I've owned since living at my current address.
My new $400 death machine.

The only semi-flat spot on my two-thirds of an acre is where my shed sits. It represents perhaps 10 percent of my yard. All the rest is hill. That means that over the course of 45 percent of my lot (uphill versus downhill), I have to put forth a lot more effort now than before. I was able to mow the entire yard in about 90 minutes without stopping. It now requires about two hours or more because I have to stop, shut off the mower and rest half a dozen times. It goes like a bat out of hell mowing down hill, but who needs that? I have to physically push it going up hill and sprint along behind it going down.

Not only that, my back is killing me within the first 15 minutes. The handle is positioned so low, I literally must slightly bend at the waist to use this thing. It has an “adjustable” handle, but an airline seat has a greater range of recline than this handle has adjustment. I'm only 5 ft-8 in tall! I can't imagine someone 6 ft or taller using this mower without having a chiropractor on hand.

I've named this piece of shit, The Widow Maker.

I envision the day when, unable to reach me for a week or so, one of my friends decides to stop by my house to check up on me only to find me lying in the dirt that is my front yard with my decomposing hand still gripping the handle of old Widow Maker lying on its side next to me. My house will have been ransacked, my shed emptied and whatever test vehicle I had will be long gone. But that damn mower will still be there, taunting me.

I laughed, I cried, I kissed 400 bucks good-by.

Watch for it on Craig's List next April.

Sunday, July 16, 2017

Glamping with Subaru and Crosstrek in South Dakota: Second Stop in Destination Hat Trick


I'm not the kind of guy who doesn't like to get back to nature. I'm willing to flirt with the great outdoors to a limited extent and under very specific conditions. After asking my first (and key) question, “What is the bear situation?” I am ready to embark into the wilderness, if satisfied with the answer.

Yep, this is roughing it.

Although not new, there is a trending experience for the tenderfoot who believes roughing it is using hotel-supplied shampoo. It's called “glamping.” Pseudo camping, really, it involves upscale camping with most – if not all – the modern conveniences. My 79-year-old sister just spent a night or two being pampered glamping in the New Mexico mountains for her 59th wedding anniversary. How rugged could the experience possibly be, right? Right. 


So, I didn't hesitate a second when Subaru reached out with its invite to the media launch of its redesigned 2018 Crosstrek. The catch: Accommodations would be tents in the tradition of glamping. Although I don't consider glamping much of a draw, it is certainly different as auto-media events go. Typically we are housed in four-star resorts or hotels where staff fall all over themselves meeting our every need. While glamping might not be an enticement, it certainly offered a refreshing experience. 


Moreover, I found myself seduced by the location: the Black Hills of South Dakota. After nearly 30 years of attending carmaker media events, which overlapped 10 years of traveling with the TV travel series “Discover America,” I had only ever been to S. Dakota once. I've been to Alaska half a dozen times and Hawaii with at least equal frequency. When would I ever get to S.D. again? Additionally, Subaru tossed around the name Deadwood, as well as Mount Rushmore. I was hooked.

In fact, I was so eager to go, I opted to take a sabbatical from my annual Keys trip to attend. As things developed, I felt compelled to accept an assignment from a client to attend a Hyundai event backing up to Subaru. Now I wasn't simply talking three days off for Subaru, but a total of five days. I wasn't happy about the development – well, other than ultimately making some money for the Hyundai portion of the trip – but it is what it is. I had been committed to the Subaru trip for weeks, and I never say, no, to a client. I was sad to see my Keys trip slowly evaporate, but work is work.

I'm one of those people who tends to over pack a bit for just about any trip. I was totally overwhelmed when faced with packing for three totally different kinds of trips in three diverse locations. I had to pack for the laid-back Fla. Keys, glamping in the wilderness of S.D. and the business-casual event in San Diego. I also had to drag along all my video gear for just3thingsvideo.com. Decisions had to be made and compromises forged.

Early Monday morning I drove the two hours from Islamorada in the Keys to the Fort Lauderdale airport for an 8:30 a.m. flight. I flew from Fort Lauderdale to Atlanta, Atlanta to Salt Lake City and Salt Lake City to Rapid City, S. Dakota. Yep, Delta doesn't regularly fly into Aspen, Colorado and never flies into Santa Barbara, Calif., but it does have regular flights into and out of Rapid City, S.D. Who knew?


Upon landing in Rapid City, I was whisked by car the 50-or-so miles to the campsite just outside of Deadwood. In the early planning stages of this trip, I was optimistic that I might be able to line up an on-camera interview or two in Deadwood as travel segments for just3things. These hopes were soon dashed, though, when I realized I wouldn't have a lot of free time. Also, I couldn't find anyone associated with Deadwood to help with the endeavor. In fact, Deadwood was one uber-size disappointment. Deadwood from the TV series of the same name is long gone. A couple of big fires over the years took out the original buildings. A Tombstone experience it's not. The oldest building on its “historic” Main Street is from the early 1900s. It is shoehorned among casinos and T-shirt shops. Disappointed!

The morning after the "big" storm.

Our campground consisted of about 40 guest tents, a registration/logistics tent, a kitchen tent and a large common tent with sofas, chairs and a couple of big flat-screen TVs. There were also trailers housing bathrooms and showers. An open-air dinning area projected the misplaced optimism of the event planners that we would be greeted with blue skies. Although we were never rained on at meal time, storms pounded us both nights I was there. So severe was the storm the second night, a few people bordered on hysterical. After nearly 25 years in South Florida and riding out several hurricanes, I didn't see what all the hubbub was about. I finally got to the place where I didn't even take my pool furniture inside for a category 1 hurricane. But, for the uninitiated, it was a closer brush with nature than they wanted.


Having contributed heavily to the past several years of Subaru sales growth, Crosstrek is an important vehicle for this Japanese brand. Totally redesigned, the 2018 Crosstrek is the second Subaru to ride on the brand's new Global platform that increases crash-energy absorption by 40 percent. The 152-horsepower 2-liter Boxer 4-cylinder engine is 80 percent new and 26 pounds lighter than the previous powerplant.

Either a 6-speed manual (standard in the base and Premium grades) or a CVT (available in Premium and standard in Limited trim) distribute engine power to all wheels. Active Torque Vectoring, first introduced on the WRX and WRX STI, is now standard on all trim levels. The government puts fuel economy for the manual at 23 miles per gallon city/29 mpg highway/25 mpg combined. Those numbers increase to 27 mpg city/33 mpg highway/29 mpg combined for the CVT.


Subaru stretched the wheelbase more than 1 inch, translating into that much extra rear-seat legroom. Among some of the higher-tech goodies are Subaru STARLINK multimedia interface with Apple CarPlay and Android Auto, and available EyeSight driver-assist technology with adaptive cruise control, automatic emergency braking, lane departure warning, lane keep assist, blind spot detection, lane change assist and rear cross-traffic alert.

Subaru laid out a rather extensive drive route that included a large percentage of dirt and gravel roads. Its X-Mode helps on ultra-slippery surfaces at slower speeds and 8.7-in of road clearance provides some piece of mind over rock-strewn roadways. We found Crosstrek to be surprisingly quiet and quite comfy on paved surfaces. Off pavement, it was stable and well planted. Power is a bit lacking and a CVT, while delivering impressive fuel economy, doesn't squeeze the most out of the four-banger's 152 ponies. The manual delivers the more satisfying drive from a performance perspective.

There's nothing like an early morning stroll in the wilderness, coffee in hand, watching the sunrise. It was a nice contrast with sitting on the dock, glass of wine in hand watching the Keys sunset. Don't feel too sorry for the lost days of my Keys vacation. I've already booked flight back in August.

The road goes on forever and the party never ends.

Sunday, July 2, 2017

Beer2Whiskey


I'm not the kind of guy who backs down from a challenge; well, unless it involves some sort of high-noon shootout on Main Street. In such instances my fight-or-shuffle response defaults to shuffle. Once upon a time it was fight-or-flight, but my days of running, skipping or even brisk walking are about over. Nope, these days it's shuffle.

I'm in the process of launching – trying to launch, really – a new video project. Just3thingsvideo.com isn't going away. In fact, I have at least a dozen videos shot that require editing. I'll be adding several more this month as my travels take me to the Florida Keys, as well as Deadwood, South Dakota and San Diego. The new project will be something in addition to j3t. But, I am struggling with it.

Since I wrote my first post for Clanging Bell seven years ago, several followers (Several is more than three, right?) have urged me to write a blog on craft beer and/or bourbon. You may well find this surprising: There are people out there who think I'm an expert of some sort on craft beer and bourbon. To them I say, drinking my fair share of both doesn't make me an expert any more than a guy who religiously goes out every Saturday and shoots a 110-stroke round of golf is an expert golfer. Although I certainly enjoy craft beer and bourbon, consuming both on a somewhat regular basis, I am far from being well versed in either.

That's the first reason I haven't launched a beer/bourbon blog or Website. I'm no expert. I know what I like, but that's about the extent of it. The second reason I don't have an alcohol-centric blog is that even I grow weary of writing. I can barely spool up the enthusiasm to write one post per week for Clanging Bell. Many weeks I write four or five auto-related stories or car reviews. Even my well of creativity has a bottom to it. There was a day when I didn't even log on to my PC on the weekends. Those days are far in the past, but I still need some down time. I abandoned GreenvilleInsider a year ago because I couldn't write enough content on my own to keep it relevant. I don't need an additional blog, no matter the subject matter.

Which brings us back to my wobbly new video project. It will have a craft beer and bourbon – well, craft beer and whiskey – theme. I have secured the domain name, if I choose to create a Website for it. If not, I'll probably just post videos to YouTube. 
Yes, I carry bubble wrap in my suitcase to carry home treasures like these.
It's an ambitious undertaking. I intend to have multiple participants each segment and at least two cameras. I am already gathering the gear, including a second camera and a four-station audio system. I still have a few other items to acquire, as well as having a logo created and so forth. The deeper I get into it, however, the more massive the challenge of actually getting it off the ground appears.

My fear is that it will turn into a real time eater. Lining up the first segment has been a frustrating exercise in absorbing the word, no. Well, not that anyone has come right out and said, no; but what should be a fairly straightforward decision-making process on the part of beer experts, craft breweries and distilleries, so far has morphed into a cremation-or-burial level decision for the people I have approached. Even people who have shown great interest in the abstract, suddenly began stuttering when I contacted them later, attempting to pin them down.

I am plowing ahead because I think it's an idea with merit and some earning potential, but, to date, nothing has validated my optimism. If it succeeds, great; if not, I'll have some gear to unload on eBay and a nice, worthless logo.

Cheers!