I'm not the kind of guy who spends a lot of time futzing with social media. This, of course, renders me a dinosaur within my field and among the carmakers to which I must appeal. Despite the fact that a fair amount of it is more activity than accomplishment, companies like to see themselves mentioned as often as possible whether that really translates into sales or not. At this point, no one actually knows. But this narcissism on the part of auto manufacturers has created a sea change in my industry to which I have been slow to adapt.
I do have auto-media peers who successfully navigate the sea of social media, but the investment of time and treasure it requires is staggering. So, I muddle along doing a few Instagram posts (Which allows me to also share those posts on Twitter and Facebook.) each month on my iPhone 6, and call it a day. My seven followers seem to appreciate my effort.
My lack of social-media skills, however, does have some negative consequences for me. Whenever I do wade into a social-media project, what would take someone familiar with the various platforms an hour to do, takes me days. It's just another reason I basically avoid social media.
I am in the process of launching a second video project. I will continue expanding content on just3thingsvideo.com, but I will now also be producing videos for BEER2WHISKEY. These will be videos dedicated to introducing viewers to various delicious adult beverages, craft breweries and distilleries. To date, I've shot six B2W segments and edited three of them. The two craft breweries I videoed in Islamorada, however, may be history. Hurricane Irma is crashing through the Keys as I write this. The fate of Islamorada Beer Co and the Florida Keys Brewing Co is uncertain at this writing. Fingers crossed!
In terms of how I make these videos available, the big difference between j3t and B2W is, j3t videos are posted on a dedicated Website, but I am hosting the B2W videos on a YouTube channel. At least I'll be hosting those videos on YouTube if I can ever get the damn channel set up and operational.
I was supposed to be in South Florida much of this week and all weekend. The Miami International Auto Show was to kick off this weekend with Saturday designated as media day. The show invited me to attend. I was to fly down early and stay late to spend some time with friends. Tuesday I was in the midst of packing for my Wednesday morning flight when I received an e-mail that the show was postponed due to Irma, and all the media flights had been canceled. Suddenly I found myself with a few unexpected, unbudgeted days at home.
With only a couple of assignments due, I had some extra time to devote to creating my new YouTube channel. I thought I'd have the channel up and running with at least the three already edited videos posted by now. I crack myself up.
I have spent roughly eight or nine hours attempting to set up the channel. “Frustrating” doesn't begin to describe the experience so far. I am ready to body slam an orphan. Every inch of ground gained has been met with stubborn resistance at a level equal to the Japanese defending Iwo Jima. It has been a slugfest of Biblical proportions.
Sure, there are videos posted on YouTube supposedly engineered to help the feeble, ignorant newbie create a channel, but half the time what they show in the tutorial isn't what I see on my channel as I vainly attempt to follow along. Just setting up the banner art was an exercise in patience, restraint and uber research. If I possessed my father's temper, I'd be typing this post on my trusty iPhone because my home laptop workstation would be a pile of bits and pieces in the corner of my office. Should my left arm feel this numb?
I will walk away from this challenge for few days. The Steelers play their first game of the season this afternoon, after all. I need to knock out an assignment for a client on Monday. Then I'm gone for three days for a Lexus event in San Francisco. The earliest I will get back to working on the YouTube channel is next weekend. I have revised the B2W channel up-and-running date from today to December 1. And that's not a shoe in.
I need a beer.