Kristin

Kristin
Here I am taking a pause during the media launch of the 2018 Jeep Wrangler in Tucson in early December.

Sunday, September 17, 2017

And the Beat Goes On: Fighting the Good Fight on YouTube


I'm not the kind of guy who obsesses about things. But, when I need to be, I am focused. The past couple of weeks I have been homed in on getting my YouTube channel up and running. Not just running, mind you, but humming right along. I am pouring huge amounts of time and treasure into this project. I believe in it. If it doesn't do everything I want it to do, it won't be because I didn't invest the sweat equity or the capital.

I have six segments in the can, of which four are edited. Two are posted. You can see them here (I hope.). For the present, Thursdays at noon will be the schedule for posting new videos. I already have another “Fiji Brothers Panel” video on deck for this coming Thursday. The following week I will post one for the Islamorada Beer Company. If you visit the BEER2WHISKEY YouTube channel, click on the “Subscribe” tab. Apparently 100 is the magic number of subscribers allowing me to do a few unique things with the channel. I was on the channel this morning and I have one subscriber. One down, 99 to go!

I am not abandoning just3thingsvideo.com. In fact, I have a fresh video on how to get the most out of a Jimmy Buffet concert nearly edited. I will post it in the next day or two. I have at least another six or eight segments shot. I just need to find the time to edit them.

I continue to struggle with all of the nuances of YouTube as a platform. It's easy enough to post videos on YouTube, but to establish a presence there is a whole different cat. The people I know who are truly successful there don't do much of anything else. I, on the other hand, have other things to do. I still need to earn a living.

My goal is to transform both of my video projects into their own brands. To do that, sadly, I'll need to broaden their reach through social media. To be honest, I'd rather slam my hand in a car door than invest even 30 minutes a day flitting around all the social media sites promoting my projects. I really don't want to be one of “those people.” But, it must be done.

I think my solution to the social media issue is to hire some entity to handle most of that end of things. I am constantly dunned by companies in India claiming to have the answer for making my projects successful. I have no clue why India is the Promise Land of social media, but when I was a project editor for a book publisher while still living in Florida, we would outsource some of the projects to a company in India. They did an acceptable job. So, I'm not ruling out India.

As I wrestle with the social media issue, I still must shoot more segments. This is no small feat. Not only must I convince breweries and distilleries to participate, the panel format I have established requires I have a sidekick. This is a major hurdle when shooting outside Greenville, SC. It means finding a person I actually want to be with on camera who has the time to shoot a segment or two. At this point, I am forced to restrict my shoots to locations where I have a built-in sidekick. Otherwise, I must get them to the location, as well as house and feed them. I'm not in a position to shoulder that expense, yet.

Yep, I still have a lot to work out. But, it's Sunday, my beer-drinking day. No better opportunity to ponder the possibilities and make a decision or two than over a delicious craft beer.

Cheers!

2 comments:

  1. I don't know what you plan on Islamorada Beer Company but you may want to check to see what their situation is. I understand everything in the Keys south of mm 78 is a real disaster area, and they are very close to it. The rest the Keys isn't that much better. (I'll subscribe as soon as I post this!)

    ReplyDelete
  2. Not sure of their fate, but did see a photo of some of the relief effort and their trailer was in it and delivering water and so forth to victims. The FL Keys Brewing Co is even farther south. No clue of how they are doing.

    ReplyDelete