Kristin

Kristin
Here I am taking a pause during the media launch of the 2018 Jeep Wrangler in Tucson in early December.

Sunday, October 22, 2017

Texas Truck Rodeo: Choosing the 2018 Truck of Texas


I'm not the kind of guy who wastes a lot of time. Well, at least I don't waste it doing stuff I don't want to do. Every time I gaze into a mirror – something to be avoided whenever possible – I come face to face with my mortality. I just don't want to squander any of the precious time I have remaining doing some stupid damn thing that I really don't want to do.

Some might consider bouncing around on dirt paths in trucks and SUVs a poor investment of time for someone with a limited number of grains of sand left in the proverbial hour glass. Drip, drip drip... But, I really didn't give a second thought to spending four days last week in Texas Hill Country just west of Austin at the annual Texas Auto Writers (TAWA) Texas Truck Rodeo. Its where the TAWA group of automotive media chooses the Truck of Texas every year. 


Indeed, I could have been doing something more constructive. Actually generating some income would have been a sensible alternative. On the surface it may look as though I was just messing around. After all, TAWA would have named the Truck of Texas with or without me, right? Right. I'm hardly a pivotal cog in that organization or in the operation of the Truck Rodeo. Truth be told: I'm a TAWA hanger-on. I'm one of the several out-of-state members who help flesh out its ranks, but the organization would soldier on quite successfully without yours truly.

In fact it did so for the 20 years or so during my sabbatical from its membership. I've only been a member again for two years. The main reason for my reprising my member role is the Truck Rodeo. It's an incredible event orchestrated with the precision of a Patton flanking maneuver. It's really a highly organized business with some trucks and off roading involved. For roughly 14 hours over a two-day period some 65 vehicles spread over 21 categories were driven and evaluated by 75 journalists. The manufacturers represented ranged from Alfa Romeo to Volvo.

Event organizers created three off-road courses with varying degrees of difficulty. Manufacturers decided on which courses its vehicles could be driven. There was a fourth street course, as well. 

We rated each vehicle in a half-dozen or so areas, such as performance, interior and personal appeal. After a total of 300-or-so hours of combined driving, TAWA named the Ford F-150 the 2018 Truck of Texas. The 2018 Alfa Romeo Stelvio Ti Sport got the nod for the CUV of Texas, with the 2018 Volvo XC60 picking up SUV of Texas honors. We also named winners in each of the 21 categories.

To feel better about myself after taking four days away from my home-renovation projects and revenue-producing work to flog off-roaders around the Longhorn River Ranch near Dripping Springs, I did manage to find four stories to pitch to my biggest client. Two for which I already have verbal approval. I feel pretty confident the other two will be accepted, as well. These are story ideas I wouldn't have had otherwise. I also shot three videos for just3things. Oh, and I won a photo contest!

I had hoped to shoot a couple of videos for BEER2WHISKEY, as well, but just couldn't put that together. But, I did make some arrangements to shoot B2W videos in Dallas and Houston in the future. I don't have a time frame yet for the Dallas shoots, but Houston will take place in late January in conjunction with he Houston Auto Show.

Now, however, I'm back to reality. Time to turn the Truck Rodeo ideas into words on a page. Next up? The 2018 Hyundai Accent in Las Vegas. Work, work work.....

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