I'm not the kind of guy who whines about taking a break from a workation to, well, do a little work. So, when Buick offered me a berth on its Cascada event in Key West, I dropped my paint roller, repacked my bag and headed to the Ft. Lauderdale airport.
I try to pick up a house-painting gig
or two in Florida after the holidays each year. I like to paint. Most
people don't. I pick up a few bucks, enjoy the warm sunshine –
although not so much this year – and get to reconnect with Florida
friends while freeing someone of the burden of putting a coat of
paint on a room or two. It's a win, win, win, win, win.
Buick took a rather novel approach to
this early showcasing of its all-new convertible. The four-night
event was broken into two waves of two nights each. Buick then
divided each wave into two groups of roughly a dozen or so media. On
day 1, one group flew into Miami and the other into Key West. Day 2
had the Miami group driving south to Key West and the Key West group
driving north to Miami. Both groups lunched together near their
drive's midpoint in Islamorada, just north of Marathon. Each group
reached its destination in time for dinner and a good night's sleep
before flying home.
For the uninitiated, there isn't much
in the way of steering required on most of this 170-mile slog. It's a
straight line along US 1 for 125 miles from Key West to Florida City
before picking up the Florida Turnpike extension for the final 50
miles or so to Miami's South Beach. You make more steering
adjustments traveling through a car wash. Urban sprawl occupies much
of the US 1 landscape. “Oh, look, another T-shirt shop!” The
monotony of the string of bars, sea-shell shops and restaurants is
periodically interrupted for some drop-dead gorgeous sights like the
Seven Mile Bridge.
Believe me, hauling butt through the
keys in a convertible is not a bad way to spend a January afternoon.
Sometimes I love being me. I was lucky to be on the wave with decent
weather. The wave earlier in the week had to choose between rolling
with the top up and being toasty warm, or dropping the top and
dressing like they were on their way to scale Mt. Everest. My wave
had sun and temps in the high 60s.
Cascada (pronounced CASS-cah-dah) is
Buick's first convertible in 25 years. It was well worth the wait.
Amply insulated the top screens out most outside noise when in place.
Raising or lowering it requires just the push of a button and 17
seconds-- a process that can be accomplished when the car is in
motion at speeds up to 31 mph.
A head turner, Cascada is handsomely
styled. At a mid-morning stop at Sombrero Beach near Marathon, our
eight or ten cars were mobbed by passersby. Before we knew it, we
were opening hoods, trunks and doors to give everyone a better look.
A pair rode up on bicycles and each snapped the other's picture while
sitting behind the wheel of my Buick.
Buick's intent was to build a halo car capable of attracting shoppers to Buick showrooms. Mission accomplished. Even at the reasonable starting price of $33,990, Buick doesn't expect Cascada to be a huge seller; but it will put the brand on people's radar. Buick created a humorous 3-minute video (Check it out here.) with “Bridesmaids” star Ellie Kemper that represents the way it expects this soft top to bring shoppers to the brand.
Buyers won't need to waste a lot of
time dithering over content choices. There are only two grades: the
entry-level “Standard” and the upscale $36,990 “Premium.”
Basically, a few added safety technologies, like forward-collision
alert, lane-departure warning, front/rear park assist and
rain-sensing wipers separate the two trims. There are also
differences in their 20-inch wheels. Even in its Standard trim, this
car is loaded with content, such as high-intensity discharge
headlamps that follow the direction of the wheels, leather seating, a
seven-inch color touchscreen, Bluetooth, Siri Eyes Free, navigation
system, Wi-Fi hotspot, remote start and dual-zone climate control.
Designed and engineered from the ground
up as a convertible, Cascada has plenty of reinforced framing built
in. It feels firm and stable over the road. A 200-horsepower
1.6-liter turbocharged four-cylinder engine flows power to the front
wheels through a six-speed automatic transmission. This isn't a
sports car by any stretch of the imagination, but it is responsive
and nimble.
Surprisingly roomy for a smaller
convertible, the interior comfortably holds four adults. A unique
power-sliding front-seat system moves the front buckets forward for
easy backseat access. Sensors in the seat backs recognize the
position of the rear-seat passenger's knees, automatically stopping a
half inch or so from them when the front seats return to their
original position.
Buick hosted us at the Casa Marina in
Key West. This was the winter home of Henry Flagler, whose railroad
basically put South Florida on the map. Situated about 15 blocks from
Mallory Square, getting from the hotel to the action on Duval Street
requires some mode of transportation. But once there, be prepared to
party.
Casa Marina has no shortage of
personality. During my beach-side lunch at the hotel, various birds
mounted a two-pronged offensive. Roosters wandered around my feet as
seagulls – rats with wings – buzz bombed my table. A gull's wing
actually smacked my head at one point. My fish and chips was
delicious, but there was a bit too much ambiance for my taste.
On the other end of the drive, Buick
put us up at The Edition Miami Beach on South Beach's Collins Avenue.
It's fairly typical of South Beach hotels: lots of white paint and
furniture. For dinner, Buick spirited us off site to Milo's where I
had a terrific steak.
If there is a nit to pick with this
car, it's its name. It's one of those names that isn't pronounced as
it looks. Figuring Buick had to have a reason to pick something that
doesn't exactly roll off the tongue, I had to Bing its meaning:
“waterfall” in Spanish. They probably told us the meaning and the
reason it was chosen at the formal presentation, but I was
concentrating so hard on writing out the phonetic spelling, so I
could say it with some degree of accuracy, I missed whatever
explanation was offered.
There is no question in my mind that
Cascada will make its mark within the Buick lineup. Convertible
choices are limited, and this one should get its fair share of that
market. I'd be happy to drive it between Key West and South Beach any
time.
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