Kia's all-new Soul EV and redesigned Sedona. |
I'm not the kind of guy who makes a
habit of dinning on sour grapes. I don't make a habit of it, but that
doesn't mean it's completely out of my wheelhouse. I can be petty
when circumstances warrant, shaking my raised fist and shouting
complaints from my high horse. I refer here to the unconscionable
results of the latest Kia media-event contest.
For readers not among my auto
journalist homies, Kia always includes a competition of some type in
each of its media launch events. Contests have included photos,
coloring pictures and, on the recent event introducing media to the
redesigned Sedona and all-new Soul EV in southern California, a
contest for rewriting the lyrics to some California-centric song.
Engineered to add some fun and keep
otherwise jaded journalists at least somewhat engaged, these
challenges also spotlight Kia's audio partner harman/kardon – in
this case its Infinity brand – that always supplies the prizes.
The photo of me as Matrix's Morpheus that garnered a 2nd Place award at the K900 event. |
Over the years, I've had my fair share
of victories. My two-person teams or I have been to the podium four times,
finishing first once, second twice and third once. Including this
most recent incident, my teams have also received two honorable
mentions.
Although it's always gratifying to be
recognized, receiving an honorable mention is like kissing your
sister.
On the podium with fellow winners at the K900 event. |
Following the “there are no rules in
a knife fight” model, these contests have evolved into creative
donnybrooks in which the judges often proffer prizes to teams doing
something outrageous rather than strictly meeting the stated goal. To
be totally honest, teams are informed beforehand that cheating,
lying, pandering and otherwise deviating from the rules are perfectly
acceptable. I will mention here that all victories my teams achieved
were the result of sticking mostly to the rules. I'm not opposed to
coloring outside the lines, but just haven't done it for these
competitions.
Because of the judges' loose
interpretation of contest parameters, the stated goal is often a
moving target. In this case, the competition morphed from the best
lyrics to the most outrageous audio or video recording of a team
performing rewritten lyrics.
I'm throwing a flag and calling, foul!
My driving partner Keith Griffin and I
rewrote some of the lyrics to “Hotel California” by the Eagles.
Yukking it up with my pal Don Felder. |
Although a couple of the podium
finishes of my various teams surprised me, I was very positive about
our effort for the contest in which we finished first. Kia supplied
each team with a booklet of stories in which several key words were
missing. We (Ron Moorhead and I) were to pick one and fill in the blanks. My confidence
level was high on that one.
Another contest in which I thought we
would be in the money was the original Soul media launch in South
Florida. Kia armed each team with a disposable camera and instructed
us to shoot a photo of the Soul with a Florida theme. My partner and
I scoured the Miami area in search of a Hooters restaurant. This was
years ago before you could just say a destination into your smart
phone and instantly receive directions. Hooters is a Florida chain
founded in Clearwater. We found one, but it was located in a complex
with a parking garage. We required a store with a traditional parking
lot where we could pull the Soul in front of the building. After
about 30 minutes, we located one. My driving partner (Tim Spell) and
I went inside, spoke with the manager and returned to the car with
three or four “Hooters girls” in tow. We draped them over the car
and shot the photo.
I was convinced we had a winner. Silly
me. We received my first honorable mention for that one. The winner,
if I remember correctly, was a photo of a Soul with a beach umbrella
sticking out of it. You've got to be kidding me.
I had the same positive feeling before
winners were announced in the recent lyrics contest. I wasn't
convinced we had necessarily the best lyrics, but I was sure we would
at least place or show.
Those conceiving the contest, I think,
believed teams would perform their lyrics at the awards ceremony the
second night. There was a piano player standing by. I told the powers
that be that I would not be singing mine. My singing voice is a
stray-dog siren call. Besides, I had come down with a raging cold
that very morning; just speaking was an effort. None of the actual
winners had to perform live because they submitted recordings.
Looking back on it, though, I should
have at least read the lyrics sort of like a coffee-house poem. These
were important words that the world should hear!
Because our lyrics weren't heard, I am
revealing them below. Here's why I think they were a contender: We
managed to include a California reference once, “MPV” once,
“Kia” twice, “Sedona” four times, “Infinity” once, “Dawn
Geary” (Infinity's rep at the event and contest judge) once, and
"Scott McKee" (Kia's honcho of media relations and contest judge) once,
yet we still created poetry that would bring a tear to Bob Dylan's
eye.
Here's the opening stanza and refrain
as we rewrote it:
In a silver Sedona, motoring without
a care
The freshly downsized Keith Griffin
and Heaps without hair
Pointed at San Diego, not yet in
sight
Griffin working the wheel with Heaps
directing him
Both still woozy from last night.
The Sedona's cabin is roomy; it's
big as Hell
The V6 is whisper quiet; the
Infinity system clear as a bell
Dawn Geary swears it's nearly
perfect in each and every way
We turned down the volume just in
time to hear Scott McKee say,
“Step on up to the MPV Sedona
It's a Kia, you see
Built with quality
Plenty of zoom in the Kia Sedona
It's a stunning find
that will blow your mind.”
Give me a moment: I'm misting up here.
If that isn't a money finisher, I don't know what is.
So, here's what I propose: Those who
received the all-new and yet-unreleased $300 Infinity One wireless
portable speakers as a prize can step up and do the right thing: Fed
Ex them to me. I'll make sure Griffin and Felder get theirs.
You can call me for the shipping
address at 1-864-UPYOURS.
Have a nice day.
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