Preparing to shoot a few segments of Big Jon in 5 for BEER2WHISKEY in our upstairs studio at Barley's Taproom in downtown Greenville. That's owner Josh Beebe preparing for his closeup.

Wednesday, August 14, 2013

Turning Water into Beer

What is the one thing that has been missing for drunks on the go? Why, portable beer of course.

Well, Pat's Backcountry Beverages ( has broken the glass ceiling in the easy transportation of beer with its nifty beer concentrate. 

Because portaging cases of beer on a weekend camping trip is too darn taxing, Pat's has come up with a system for concentrating beer into a pocket-size packet that can be reconstituted in a minute or two into a fully carbonated 16-oz beer.

Apparently it operates on the same principle as those make-your-favorite-soda-at-home systems, only using a simpler, less expensive container. 

Ultra without the carbonation.

I haven't tried this stuff myself -- it's not on the market yet, but it may just work. I mean, could it be any worse than Michelob Ultra? Not in my book. After all, what is Ultra, but slightly beer-flavored sparking water?

At the heart of the process is a plastic water bottle-like affair that Pat's calls the Carbonator. There's a bit more to it than that, but it's remarkably simple looking. Inside is a small compartment for the secret-recipe powder that creates the carbonation. You pour a packet of beer syrup into the bottle, add the carbonating powder and water, open the top a couple of times, shake it up and you're ready to salute Texas and Miss Lilly. Pat's claims you will have a beer with a 5% alcohol content.

Because the syrup contains alcohol, it will only be sold in places already dispensing beer or liquor.

A kit with the Carbonator and six powder packets retails for $39.95. Just the Carbonator rings the register at $29.95. Pretty reasonable if you ask me.

When the beer concentrate finally makes it to market, there will be a Pale Ale and an IPA offered. Other types of beers will follow. A four-pack of concentrate packages will retail for $9.95.

Now, I certainly don't see myself hitting the trail with my Carbonator and beer packets, but here's another possibility: Sounds like the ideal method for sneaking cheap beer into concerts and other venues where BYOB is prohibited because they want to sell you $10 cans of beer.

I'm just sayin'.........

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