I'm not the kind of guy who breaks the
rules; well, not many...um, at least not all of them. So, I have been
patiently sitting by my keyboard for the past week waiting for
Chrysler's embargo to expire for the drive evaluations of its 2017
Pacifica that I was lucky enough to experience in California in mid
March.
For the uninitiated, in the business of
expounding upon cars, an embargo is a drop-dead date issued by a
carmaker before which certain elements it shares with the media at a
particular event can't be dispensed to the public. It's a gag order
of sorts, and quite common. Of course, there are those in my business
who believe embargoes are meant to be broken, but I don't count
myself among them. At least I've never busted one intentionally. I
won't mention the Corvette debacle in 2004 while I was acting editor
in chief for Auto World Magazine. Although a victim of things
beyond my control, I did not cover myself in glory.
In Pacifica's case the embargo was
March 21. So, here I am on March 22, posting my thoughts on this
fresh minivan like the good old soldier I am. Ha! Most of my
ramblings here didn't really fall under the embargo, which only
included driving impressions, but better safe than sorry, I say.
What the heck is Pacifica? you might
ask. It's the replacement for the outgoing Town & Country
nameplate. In an effort to shift gears, FCA, the entity currently
lording over Fiat and Chrysler brands, wanted to shock the minivan
segment by raising the bar for features, technology and styling. To
that end, it sent the Town & Country moniker to the ash heap, and
will eventually completely discontinue the Dodge Caravan, as well. As
part of this shift, FCA dusted off the Pacifica nameplate – used on
Chrysler's version of the Mercedes-Benz R-Class back when Benz owned
Chrysler – for Chrysler's minivan going forward. I wrote the story
on the launch of the original Pacifica for Auto World Magazine
in April of 2003; public enthusiasm for the vehicle was short lived.
There are those of us who question the wisdom of reintroducing the
Pacifica moniker, but I guess the proof will be in the sales. In the
long run, the name probably doesn't matter: If it's a solid product –
and I judge it to be – people will buy it no matter the name.
Some 30 years ago minivans were
invented at Chrysler. Well, that's not entirely true. Actually the
core planning, design and research for that first Chrysler minivan
walked out the front door of Ford in Lee Iacocca's briefcase as he
made his final exit in 1977. Hal Sperlich, the Ford project planner
who spearheaded the minivan concept at Ford and was eventually booted
over his nonstop lobbying for the project, found a home at Chrysler a
year or so before Iacocca arrived with Ford's minivan plans. Like IBM
handing Microsoft the keys to the software kingdom in 1980, Ford saw
no value in the minivan and allowed Iacocca to haul away all the
paperwork with its blessing. Within six years, the two Ford alumni
had minivans in Chrysler showrooms. The rest, as they say, is
history.
If the minivan didn't exactly save
Chrysler, it certainly can be credited for a hefty portion of the
carmaker's profits in the late 80s and well into the 90s. All of this
is in the way of saying that the minivan is a serious cog in the Chrysler revenue machine.
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The great room in my suite. |
Chrysler invited scores of media in
several waves to the Pacifica launch at the Resort at Pelican Hill
near Newport Beach, Calif. As it did with a redesigned-minivan launch
a few years ago, Chrysler invited media to bring family and friends
along for the ride.
Long ago making the decision to die alone, I
don't have children or even a wife to drag along on such outings. I
do, however, have a lady friend in Illinois, who I keep in my back
pocket for plus-one shindigs. We've each been the other's plus-one at
weddings and so forth over the years. She accompanied me on a similar
plus-one Subaru Legacy event a year or so ago, and was only too happy
to accept Chrysler's largess for the Pacifica event.
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One of the three stunning sunsets during our visit. |
I am no stranger to Pelican Hill,
having been there three other times with car companies. It's a
gorgeous beachfront property with a wonderfully friendly,
accommodating staff. For previous visits, I've stayed in the
Bungalows. These are basically large, beautifully appointed rooms.
This trip, though, Chrysler bunked us in The Villas. These are two-
and three-bedroom suites. Mine was a two-bedroom, two-and-a-half bath
condo-like residence with a full kitchen that must have sprawled over
nearly 1,800 sq-ft. I was struck speechless upon entering it the
first time.
Chrysler kept the organized portions of
the trip to a minimum. Dinners on our first two nights, as well as
the presentation, drive route and lunch on our second day summed up
the planned activities. That essentially gave us a day and a half on
our own.
Lunch on our drive route was at the San
Francisco Zoo Safari Park. Basically an open-range park mimicking an
African habitat, it is teeming with elephants, rinos, giraffes and
all manner of other creatures. Chrysler encouraged us to take any
tours and participate in whatever activities the park offered.
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Oh, my, Oh my, Oh, my..... |
That
night, we were loaded on electric boats in groups of two and four for
a 15-minute ferry to a restaurant for dinner. Snacks and beverages
were provided for the cruise. The bay was windy with a bit of a chop
on the water. What our pilot lacked in training, she more than made
up for with her witty banter, such as, “Oh, my, oh, my, oh, my....”
I almost spilled my glass of wine before we were 10 feet from the
dock as we collided with another boat filled with our colleagues. I
glanced around looking for the professor and Mary Ann.
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On my way to a bacon cheeseburger and caramel-sea-salt milk shake. |
Our third day was a completely free day
to do with as we pleased. A squeaky-clean Pacifica topped off with
fuel was waiting for us in the driveway that morning. We zipped down
to Laguna Beach for a late breakfast and a bit of sightseeing. Then
we took the ferry to Balboa Island for lunch at a Ruby's Burgers
joint at the end of the pier. I couldn't be in the San Diego area
without the obligatory brewery stop. After all, I brought an empty suitcase on
the trip to haul home some beer. I loaded up four 22-ounce Victory at
Sea Porters from Ballast Point Brewery.
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Things were rocking at Ballast Point. |
Pacifica was an ideal vehicle for this
sort of laid-back sightseeing adventure. Roomy, quiet and finely
appointed, it was a joy to drive. Chrysler really wanted to up the
ante in what has become a battle among four carmakers for the hearts
and minds of minvan owners. I think it has achieved just that. It's
styling – particularly inside – is fresh, contemporary and
inviting.
Product planners designed Pacifica
around its Stow 'n Go seating with second- and third-row seats
folding into the floor. Even the base grade comes standard with this
unique feature. When these seats are snugly folded away, the cargo
floor accommodates a full sheet of plywood and the rear hatch still
closes.
Chrysler is releasing a hybrid version,
but the Pacificas available to us at this event were all of the
traditional gasoline variety. A 287-horsepower 3.6-liter V6 turns the
front wheels via a nine-speed automatic transmission. According to
government estimates, this will be good for 18 mpg in the city, 28
mpg on the highway and 22 mpg in combined driving.
Brimming with technology – both
safety and connectivity – Pacifica is a people mover of the first
order. Such features as 360-degree-view cameras, automatic parallel-
and perpendicular-park assist, and adaptive cruise control with Stop
and Hold are all available. An available Uconnect 8.4 theater
entertainment system keeps rear-seat occupants entertained with two
10-inch touchscreens displaying movies, streaming video and games.
Audio systems include the standard 6-speaker unit, a 13-speaker
Alpine system and a 20-speaker Harman Kardon surround-sound system.
Pricing begins at $28,595 for the LX
grade. At the top of the trim pile is Limited at $42,495.
“Beauty and brains” pretty well
sums up the 2017 Chrysler Pacifica. No question, it has recaptured
the top spot among minivans.