Sometime this whole
starving-freelance-journalist gig actually pays off.
The band at Saturday night's Drive Associates Traffic Jam. |
A few weeks ago I was a journalist
guest a.k.a. freeloader at Greenville's Euphoria. I had passes to
several of the events spanning the long last weekend the end of
September.
For the unwashed, Euphoria is a
celebration of food and drink that began in 2006. Chief honcho of
Table 301, Carl Sobocinski, founded it and remains sort of its
Godfather. Key events run from Thursday through Sunday and include
tasting events, beer/wine seminars, live music, cooking
demonstrations/competitions, multi-course dinners and whatever else
the planners can tie into the theme.
Master chefs at one of the cooking competitions. |
I was always out of town for this
annual downtown fiesta and had never attended. When I discovered by my calendar
that I would actually be in Greenville this year, I decided to try
to attend an event or two. My buddy Kate was on board to check
things out as well, but what would we attend?
Some of the action at Taste of the South. |
Not one of the events is cheap; although
most are fairly priced. The Sunday Jazz Brunch, which Kate and I
attended, cost $45. The St. Francis Health System Tasting Showcase in
the same three-tent area the day before was $75 – the bargain of
the entire weekend. The Verizon Wireless-sponsored Taste of the South
at the Larkins amphitheater on Friday evening was $125. And so on and
on it went. Most of the multi-course guest-chef dinners, which I had
no interest in, rang the register at $150, and all pretty much sold
out. A VIP pass to access several of the
events was, gasp, $795.
Some pickin' and grinnin' at Taste of the South. |
I contacted the Euphoria PR firm – TK
PR – and leveraged my covering travel for AAA of the Carolinas Go
magazine to get a media pass to the major goings on during Friday, Saturday
and Sunday. Wow, am I glad I did.
Of course, I was more interested in the
featured alcohol than I was the food, but hell, I love wine, whiskey
and beer. I was impressed with the caliber of the vendors at the big
tasting events.
Relaxing at Drive Associates Traffic Jam. |
This isn't a half-assed,
anyone-can-set-up-a-tent, lynch-mob free for all. Planning for next
year's Euphoria is already underway. It's a well-orchestrated undertaking. Wandering around for the three
days, I spoke to several of the participating vendors. In several
instances, actual reps from the distilleries, vineyards and breweries
were behind the tables, pouring and describing their wares.
At the Taste of the South on Friday I
spent a lot of time with the Virginia Wineries. Barboursville
Vineyards was there. I ate dinner at the winery a few years ago when I was
doing a AAA travel piece on the Monticello Wine Trail. The next
vendor over was Trump Winery. Trump Winery? I engaged its head of
marketing, who happened to be there, asking which Monticello Wine
Trail winery Trump had recently purchased. Trump certainly wasn't there three
years ago. Turned out it was Kluge Estates that I had also visited on the
same trip.
Chicken and waffles...Mmmmm. |
Just so you know that I did more than
swill alcohol during my weekend's research, I had some wonderful
dishes from the score or more of Greenville restaurants providing
samples. It was my first brush with chicken and waffles provided by
Larkins. Yummy! Soby's Braised Beef Short Ribs and the Bittersweet
BBQ Spareribs from the Roost were also outrageous.
Spirits as far as the eye can see. |
I have to say, the weekend event that
most impressed me was the St Francis Health System Tasting on
Saturday. Three huge tents covering about a quarter of an acre were
lined from stem to stern with distillers, brewers and wine makers.
The scope of this thing was nothing short of staggering. There were so
many tasting tables, I literally didn't know where to begin. There is
no way one person could possibly begin to sample everything.
I really am a big fan of booze. I am
fascinated by the processes, the nuanced flavors and the passion of the folks
making this stuff. I spent a lot of time at several of the distillery
stations.
Sipping a little Larceny and making new friends. |
I chatted up the girls at the Heaven Hill table who were
representing the Bardstown Whiskey Society's American Whiskey
Collection. I sampled their Larceny small batch bourbon. I am a big
fan the Evan Williams Single Barrel Bourbon that they were also pouring, and always have a
bottle of that in my stash.
Nelson's Greenbrier Distillery had a
station close by. It's a start up located in Nashville. Andy Nelson
was behind the table and we spoke at length about what he was doing,
as well as his Belle Meade Bourbon.
Greenville's Dark Corner Distillery was
there, too. I was most familiar with Dark Corner as a maker of
moonshine, but it is cranking out a variety of spirits. Paul, one of
the distillers, was manning the table to answer my questions. I was
amazed by Dark Corner's Lewis Redmond Bourbon.
I have neither the time, the space, nor
the energy to describe all the breweries and vineyards that were
there. Oh, and there was food, too.
Enjoying the Jazz Brunch with my buddy Kate. |
My last gasp at Euphoria was the Sunday
Jazz Brunch. Again, it featured food samples from dozens of area
restaurants. My favorites were the Southern Eggs Benedict using corn
bread from Larkins and the corn pudding from VooDoo Barbeque....oh,
Momma.
Of course there was live music at all
of these events. I'm not wild about Jazz, but even the band at the
Jazz Brunch was pretty good.
Even if I don't secure a media pass
next year, I'll at least spring for the St. Francis Health Care
Tasting Showcase. It was that much fun.